We were tasked with refreshing the Standard Chartered brand while reiterating the Here For Good message.
Ultimately we managed to crack the line “Good enough never changed the world.” The core idea being that Standard Chartered would never settle for less than the best, from CSR efforts to sustainability to business banking practices.
Like Usain Bolt, our campaign line was based on true stories of people that never settled for just “good enough.” From self-made businessmen to corporations disrupting their industries, we brought the line to life with interesting stories.