10 to 14% of Singaporeans still face financial difficulties and struggle to put food on the table. We worked with A Packet of Rice, a local food charity in Singapore to help those in need during the Qing Ming Festival.
During the QingMing festival, Buddhist and Taoist Chinese communities in Singapore pay respects to their loved ones who have passed by providing food offerings, and burning paper effigy gifts for use in the afterlife.
We partnered with RJ Paper to turn offcuts and unused paper scraps into a range of beautifully crafted food effigies for people to buy. The proceeds would be donated to local food charity A Packet of Rice.
After the success of this small scale campaign, RJ paper is continuing to work with A Packet of Rice to possibly make this an annual fund-raising event.