HealthHub is an app which stores your health records, appointments and screening results digitally. But how could we convince people still stuck with using old school printed medical records to use this app?
However, due to Facebook’s default mute setting for video ads, we needed to tell a story without audio or VO. This inspired us to go with an exaggerated but simple black and white silent film treatment.
The black and white treatment cut through the clutter on Facebook and successfully raised awareness of the app and increased downloads by 67% from the previous 12 months – in just a month!